Brand Maestro™
Lead with Clarity. Command with Authority.
Starts on December 1
Build Unmistakable Clarity in the Age of AI.
Your brand is a symphony in your clients' minds.
Every story, tone, and signal should play in harmony - conducted with intent, not chance. Be the maestro who conducts that experience.
In 4 weeks, become the Maestro of your brand.
Who This Is For
Your team gives three different elevator pitches. Competitors with weaker offers sound clearer. Clients say “we love your work, but…” because they can’t explain what makes you distinct.
You’re ready to build the kind of clarity that makes prospects say “finally, someone who gets it” in five minutes or less.
The Challenge
AI has erased visible differences. Everyone looks polished, sounds confident, and claims authenticity.
The only distinction left is clarity, the kind that no tool can fabricate.
This is the moment to define what’s unmistakably yours before the market does it for you.
Core Philosophy
A lasting brand rests on two pillars: authentic DNA and disciplined execution.
Brand Maestro™ codifies both through the EVOLAZ™ Framework, the same system I’ve used to build trusted, award-winning brands.
Empathy → builds trust with customers and markets.
Vision → anchors leadership direction.
Openness → enables adaptability in a changing world.
Leadership → sustains credibility and consistency.
Adaptation → transforms creativity into tangible value.
Zeal → fuels purpose with energy and conviction.
EVOLAZ™ ensures your brand remains human, adaptable, and clear, even in an AI-driven market.
Your next chapter, told by others
“Working with Fadi was a wonderful experience. He took the time to truly understand my values and vision, guiding me to build a brand that feels authentic and aligned with my purpose. I now have a clear identity and voice that I’m proud of.”
Andrea De Jager-Jackson
Founder, Women’s Executive Advisory Partner
Limitless Growth Partners
“Fadi is a world-class branding expert. He took the time to truly understand my vision and mission, infusing that insight into every aspect of our brand. His work on EntreBahn exceeded all expectations delivered with quality, creativity, and clarity.”
Reg Charney
CEO, Strategist & Executive
EntreBahn
"Fadi didn’t just help us define a brand — he helped us uncover its soul. Everything aligned with our values and vision, both emotionally and strategically. The results were on an entirely different level.”
Hadi Diallo
Entrepreneur, Senior Strategist, Inclusive Leadership
H.D. Impact Consulting Inc.
“I’ve worked with many international experts, but Fadi was the real deal. His guidance was an investment that returned clarity at every step. He positioned our brands with the distinction required to serve our elite clientele in Beirut and Dubai."
Bassem Rizk
CEO
BR Voyage & BR Studios
Program Architecture
Four-Week Strategic Intensive | 8 Executive Sessions
Twice-weekly strategy engagements, 2.5 hours each, designed for busy leaders
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Strings set the emotional foundation of an orchestra, just as your DNA defines the soul of your brand.
Define your core identity: values, purpose, positioning
Craft your authentic narrative: origin, why, promise
Map niche markets and audience precision
Build your Brand DNA Map: identity, voice, archetype, essence
Outcome: You know who you are, who you serve, and why it matters.
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Woodwinds carry the melody, just as storytelling carries your message to the market.
Translate DNA into repeatable story frameworks
Map the customer journey and key touchpoints
Structure offers, pricing, and positioning
Articulate your brand story in one precise sentence
Outcome: A clear, repeatable brand story and premium positioning strategy.
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Percussion provides rhythm and drive. AI now does the same for modern brands.
Use AI as a strategic ally without losing authenticity
Apply AI layers: research, content, design, personalization
Set boundaries between what humans create and what AI accelerates
Build your custom AI Playbook for branding and marketing
Outcome: A practical AI strategy aligned with your DNA and human-first principles.
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Brass amplifies the orchestra’s power. Market presence does the same for your brand.
Deliver your brand symphony: elevator pitch, website, LinkedIn
Test clarity live with peer feedback
Define your 12-month Brand Expansion Roadmap
Present your integrated brand strategy
Outcome: A precision brand story, AI playbook, and actionable 12-month roadmap.
After eight sessions, you’ll hold a brand strategy sharper than most agencies deliver in months.
By the end of Maestro, your brand will move from scattered presence to unmistakable clarity, ready to scale with conviction.
Strategic Deliverables
By the end of Brand Maestro™, you’ll hold the complete architecture of your brand: clarity mapped, story codified, and positioning ready for market.
Brand DNA Map (identity, niche, purpose, archetype).
One-sentence brand story and storytelling framework.
Custom AI Brand Playbook (strategy, tools, boundaries).
Premium positioning framework (pricing, offers, fit).
12-month strategic roadmap with implementation milestones.
Led by Fadi Yaacoub
Brand Maestro™ is led by Fadi Yaacoub, a brand architect and former Vice President at the Toronto Star, with over 25 years of experience leading award-winning design and digital transformation in both French and English markets.
Fadi has guided executives, founders, and creative leaders in defining their brand identity, scaling across markets, and building brands that earn trust in complex, multicultural environments. He is the founder of FYRST, a boutique executive platform built to help leaders lead with clarity, authority, and conviction in the AI age.
Executive Experience
Format: Live intensive | 8 sessions × 2.5 hours
Duration: 4 weeks | 20 hours total
Schedule: Tuesdays & Thursdays — 2:00 PM EST / 8:00 PM CET
Cohort Size: Limited to a small group of leaders
Follow-up: 30-day implementation review
Community: Private executive network
Investment
$5,000 CAD (~USD $3,700 / €3,500)
Programs of this depth typically cost $15K–$25K.
Brand Maestro™ delivers that level of strategic clarity at $5K, the kind of clarity that makes the market say “finally, someone who gets it.”
This isn’t a course. It’s a 4-week executive intensive that resets how your business shows up in the market.
One deal won through new clarity can repay the investment immediately. Enrollment is limited to preserve depth and direct feedback.
Choose your enrollment option
Build your brand clarity in 4 weeks.
All sessions are live, guided, and recorded for 30-day access.
Enrollment closes on November 25 at 11:59 PM EST, or when all seats are filled.
Secure payment powered by Stripe.
All major cards, Apple Pay, and Google Pay are accepted.
Pay in Full
CAD 5,000
(Approx. US $3,650)
plus GST / Taxes apply only to Canadian customers.
One Payment.
Payment Plan
CAD 1,750 X 3
(Approx. US $3,825 total)
plus GST / Taxes apply only to Canadian customers.
Three bi-weekly payments.
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FAQs
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Neither. It’s a strategic intensive where you apply frameworks directly to your brand and leave with deliverables ready to implement.
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Because clarity requires space, each participant receives direct feedback and peer learning that larger programs cannot offer.
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Two sessions per week, each lasting 2.5 hours. Expect 3–5 additional hours for applied work between sessions.
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Group format includes live interaction and review. Optional private sessions can be added separately.
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No. You’ll learn how to integrate AI strategically while maintaining a human-first approach to your brand.
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No. All fees are non-refundable. Seats are limited and reserved for leaders who commit fully.